Newsweek (up 20.1%), The Atlantic (26.6 million, up 16.2% month-on-month), The Washington Post (109.7 million, up 8.7%) and Substack (53.9 million, up 7.9%) were similarly among the fastest growers. The broader traffic bounce back may reflect increased news interest in the run-up to the US election, which happened in the first week of November. It was followed by USA Today (185.3 million, up 41.6% year-on-year) and the website of People magazine (157.4 million, up 32.3%), which were the only other top-ten sites to see double-digit growth compared with 2023. For another month the fastest year-on-year grower on the top 50 was athlonsports.com (39 million visits, up 305.7%), followed by the AP and The Daily Dot (25.1 million, up 147.3%). All of the ten most-visited news sites in the US in November received more visits than they did a year earlier.
- Three in five of the top 50 most-visited news sites in the US saw traffic grow compared with October — although there were some notable exceptions.
- Three in five of the top 50 news websites in the US recorded year-on-year growth, with the biggest percentage increase seen at sports news site Athlon Sports.
- The Daily Mail remained the best-ranked British newsbrand in the ranking (rank 11, 113 million visits), just ahead of the BBC (rank 12, 106.9 million).
- The New York Times was the only site of the top 11 most visited sites to see month-on-month growth, up 1% to 444.9 million visits.
Across the top 50, 14 sites saw a month-on-month increase in traffic, with US-based politics site The Hill leading growth (up 45% to 44.4 million visits). Only 12 sites saw year-on-year growth across the top 50, with the biggest increase in traffic for The Times of India (up 43% to 25.2 Utforska unika casinospel million visits), Substack (up 39% to 74.9 million) and News Break (up 38% to 32.2 million). Each of the ten biggest news websites in the US saw traffic decline year on year in October, according to the latest Similarweb data.
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The BBC is not responsible for the content of external sites. Zhang Youxia, widely seen as Xi’s closest military ally, was in January removed from his post. There was plenty of intrigue on the ice heading into the Milan-Cortina ice dance finals – and that was nothing compared to the drama off it.
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It was followed by financial news and advice site Moneywise (27.6 million visits, up 334% year-on-year). Visits to the news magazine’s website were up 198% compared to May 2023 to 95.5 million but it was beaten by two specialist newsbrands. Celebrity-focused newsbrand People.com was the fastest-growing news website in the US in May, according to Press Gazette’s latest ranking. Celebrity-focused People.com saw the most year-on-year growth in the top ten, growing visits 37% to 142.1 million. All the top-ten sites by total visits grew year-on-year in July, seven of them by double-digit percentages.
All of the top-ten most-visited news sites in the US saw traffic growth when compared with June, according to figures from digital intelligence platform Similarweb. Among the top ten news sites by US traffic People magazine again saw the most year-on-year growth in August, having also been the fastest annual growers in April, May and June. The biggest riser already on the charts was progressive news site Raw Story, which climbed eight spots to 37th place on the back of a 24% month-on-month traffic increase to 33.2 million. The contraction is particularly pronounced among the top ten US news sites by traffic, where eight publishers saw visits drop compared to July. Going the opposite direction, however, was the US outpost of fellow British publisher The Sun (22.2 million visits), which dropped 15 places to 50th on the back of 34.9% month-on-month and 65.1% year-on-year traffic declines. Athlon Sports (up 218.4% year-on-year to 35 million) was the fastest riser in the ranks of the top 50, jumping eight places to 33rd on the back of 18% month-on-month traffic growth, the second most growth of any publisher in the top 50.
In the broader top 50 both climate news site The Cooldown (25.4 million, up 123.1% month-on-month) and sports news site Athlon Sports (54.1 million, up 38.7%) saw significant growth compared with November. Among the ten most-visited news sites in the US almost every publisher posted traffic gains in January, with the UK-based BBC in particular (125.8 million visits, up 13%) re-entering the top-ten. The California newspaper, which has seen traffic dip in recent months, recorded 42.3 million visitors last month, up 118% compared with December 2024 according to Similarweb. Climate news site The Cooldown (51.6 million visits, up 52%) was the fastest grower month on month, followed by The Atlantic (30.4 million, up 43%). Celebrity news website People and the BBC were the only sites in the USA top ten to post year-on-year traffic growth. The biggest decline among the top ten were at MSN, down 28% year on year and 8% month on month to 168 million visits.
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